Everything you need to market and sell art digitally.
Exercise workout trainer and fitness mobile application
Client: BURNBOX
Project: To design and create a fitness application that is equally valuable to a veteran runner or someone just getting started.
Idea: People aspire to live healthy and active lives but often feel like life itself gets in the way. With the proliferation of mobile devices, I aimed to design an app that makes workouts more accessible and offers health and fitness support in a fun and dynamic way.
Work: UI/UX Design, Concept and Art Direction, Sketches and Prototypes, Logo Design, Branding
Client: BON VOYAGE
Project Brief: To develop a travel app that provides information and recommendations about where people can go and what to see in different cities around the world.
To create this app, I needed to apply user research to determine what the product should do and practice user-centered design to create the best experience possible.
Work:
+ User Research, interviews, and personas
+ Ideation, prototyping, and information architecture
+ UI design, wireframing
+ Branding, UI Research
+ Mockups Designs
+ High Fidelity Prototypes
+ User Testing
+ Case Studies
Paul Rand, Design and the Play instinct
Redesigned the layout, grid, and graphics for every page of the book.
The National Academy of Design (NAD) has been promoting art + architecture in America through instruction and exhibition since 1825.
National Academicians (NA’s) are professional artists and architects who are elected to membership by their peers annually. They represent some of the most distinguished practitioners in their respective fields.
As the Design & Web Manager, some of my projects include:
Designing and building the institutional website: nationalacademy.org
An online database (think Wiki for artists) that functions as a dynamic online resource dedicated to the National Academy of Design’s preeminent permanent collection of American art: nadatabase.org
An online journal for public communications: NAD NOW
Social Media: Instagram, Facebook, Twitter
and more…
Work: Web Design, Wordpress, Squarespace, UX Design, Python, Java, HTML/CSS, Adobe Creative Suite, Data Analytics, Infographics, Constant Contact, Slack, Social Media, Corporate Identity
Project: To create an infographic that executes good UX strategy. Not every process will look identical, but the graphic should help people understand how UX design fits into the digital experience design process.
Idea: User Experience Design is about people. It’s about truly getting to know them because the more you know about someone’s digital preferences and behaviors, the better you’ll be able to design for them. It's important to do a lot of research and testing. UX designers challenge assumptions and continually pursue the best design for his or her users.
Work: Graphic Design, Design Research
Project: To develop a music app concept for the apple watch that allows users to have a personal, advanced, and interactive experience.
Idea: Apple devices need to sync together. There needs to be a seamless transition from mobile to watch. By creating digital touch technology, users will have a more personalized experience. Users will also be able to hold down the track they are currently listening to and select a friend to share the beat with.
Work: Logo design, Infographic, Graphic Design, UX/IX Design, Journey Map, Prototype
The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents, partnerships and news mentions to help you see tomorrow's opportunities, today.
I worked with the data, marketing, and business development teams in order to design and implement all pages (Corporate, Platform, and Customer) of the company website.
Client: FAYLA
Project Brief: My client is an avid cycler that couldn’t seem to find a single app that met all his needs. My job was to redesign the cycling experience to make a positive impact on all fields of the ride.
To create this app, I researched and analyzed the experience my client was facing by conducting various interviews. I am not a cycler so I couldn’t relate from personal experience. My research enabled me to implement user-centered design to determine the best practices for the product that proved the best experience possible.
Work:
+ User Research, interviews, and personas
+ Ideation, prototyping, and information architecture
+ UI design, wireframing
+ Branding, UI Research
+ Mockups Designs
+ High Fidelity Prototypes
+ User Testing
+ Case Studies
Print and Editorial Design
Project: To design and develop a 501(c) 3 non-profit organization that serves children in developing countries through art.
Idea: As members distribute art supplies and facilitate workshops which encourage children to visually depict themselves and their world. These workshops allow children to explore and define what it is that makes them uniquely them, how their world influences who they are, and what about them influences their world. The Art Supplied workshops are conducted with the hopes of providing children with not only supplies, but also confidence to continue to express themselves in color.
Work: Logo Design, Corporate Identity, Journey Mapping, Web Design, UX/IX Design
11x14 Illustration | Pencil
Project: To design a collection of Apple device graphics to showcase responsive web designs.
Solution: To create a variety of apple graphics including: iPhones, iPads, iMac and Macbook with different viewing angles as well as the new Apple Watch.
Work: Graphic Design
Client: Penn Design
Project: Penn Design had identified a need for strengthening its online presence. Their main digital initiative was the #UPennDesignTweetTalks concept. At the time limited to a number of prerecorded panel discussions about undergraduate fine art degrees. Unfortunately, very few people were aware of them. My task was to expand the concept, integrate it deeper with social media and transform #PennDesignTweetTalks into a vivid conversation platform – where Penn today can engage actively with their students, prospective students and their faculty at large.
Idea: To expand the concept, by integrating it deeper with social media and transforming #PennDesignTweetTalks into a vivid conversation platform. By identifying interesting topics for design conversations and communicating them ahead of time, I could create interest for the events in advance. By letting students and faculty pose questions via Twitter, and letting them vote for the most interesting ones to be discussed,I also created a sense of participation among students – before, during and after the events. By time-coding the material and its associated Twitter feed, I also made it possible for viewers to take part in the events afterwards – and join in the discussion in “faux realtime”.
Work: Concept development, UX Design, Technical platform, Front-end development, Back-end development
A used clothing drive company that is dedicated to helping the communities they serve by creating a sustainable future! People contribute to the Greater Green everyday by recycling plastic, paper, and even by composting food. The Clothing Drop makes clothing recycling just as easy.
Client: The Clothing Drop
Project: To design and build the company website, brochure, and a back to school Email blast
Work: UI/UX Design, Concept and Art Direction, Sketches and Prototypes, Branding, Email Design, Website
Designed and coded email blasts for various clients intended to directly reach target audiences and inform them of new products and services.
Project: To create a mobile application to accomplish tasks faster and more efficiently. Geared towards students aged 16+.
• iOS and Android compatibility.
• Easily give the user access information
• Integration with the JUMPTASK website.
• Represent JUMPTASK in mobile format.
Idea: Based on research from a variety of college related mobile apps, some things I considered while designing JUMPTASK are:
• Cater information to someone who has never affiliated with a task app.
• Make navigation and menu structure quickly accessible.
• Uniform with JUMPTASK universal branding - ie: color scheme, etc.
Work: Logo Design, Corporate Identity, Icon Designs, Graphic Design, Sketches and Wireframes, Research Analysis, UX/IX Design.
Project: To design and develop a deck for Ervin Hill Strategy to present to their clients. The deck needed to represent the expertise of the company in business development, communications, government relations, and public affairs to help each of their clients succeed.
Idea: After researching Ervin Hill Strategy, I wanted to create slides that highlighted the strengths of the company and represented ways the clients will benefit.
Work: Power Point Deck, Graphic Design, Website Wireframes, Business Development
Client: Thrillist Media Group
Editorial Illustrations for a Thanksgiving article, "21 Tips For Surviving The Holidays With Your Girlfriend's Family"
Painting & Mixed Media on Canvas 24" x 46"
Project Brief: By 2025, mobile shopping is predicted to account for 45% of all sales made outside of physical stores. For the next 6 weeks, you'll be developing a mobile shopping app for a fictional start-up named Winkel.
About: Winkel is a start-up that wants to improve the way people shop for groceries online. They want to create a mobile-first experience that allows a person to buy what they need on the go.
My task was to determine users' needs and goals by applying a user-centered design approach to make the best experience possible based on my findings.
Work: Domain Research & Competitive Analysis
User Interviews (Winkel)
6-8-5 Sketching
Problem Statement, Product Requirements & User Stories (Winkel)
Application Map
Wireframes
Prototyping
Mood boards
Visual Competitive Analysis
Style Tiles
High-Fidelity Mock-ups
Disney License - Jay Franco & Sons, Inc.
Tinker Bell Fairies - Beach Towel Designs
Client: TD Bank
Project: An online banking app concept for one of North America’s largest banks.
Work: UX/UI Design and Branding
Project: To create a platform intended to help educate consumers on how to make SMARTER buying decisions.
Challenge: To make sure the platform included innovative advertising formats, campaign setup, quality assurance and trafficking, as well as insight from reporting and research.
Idea: Online shopping may be convenient, but it lacks the personal advice you often find when shopping in-store. Although we often save time buying products online, we sometimes find ourselves spending countless hours researching which product features are right for our unique situation. In the end, it takes longer to do all of that than if we had simply driven to a store, asked someone for product advice, and then drove back home. Think of the SMARTER platform as an online version of a helpful store employee who gives you great advice on which item is the right or SMART one for your situation.
Work: UX/UI Design, Website Wireframe, Responsive Web Design and Development, Graphic Design, Mobile and iPad Integration, Branding.
Project: To create an identity for a children's brand located in Miami, Florida. The designs needed to be child friendly and playful. Never sacrificing substance for style, Datdot clothing is always made from the highest quality fabrics.
Idea: The department is divided between fashion, toys, footwear, nursery and accessories, with each area having its own bold and unique personality. Datdot, is a whimsical brand that can be described as a fusion of bright and colorful fashion forward elements. It exudes a fun, natural, active, fresh, playful and wholesome perspective of the world. The loose, handwritten quality feels at home in a place focused on fantasy.
Work: Branding Design, Research/ Concept Design, Logo, Web Design, UX Design, Business Cards, Gift Cards, Pins, Bags, Packaging Design, Email Marketing, Stationary, Apparel Design, Print Design & Production, Store Interior & Exterior Design
Web Design Wire Frames
A Glatt Kosher and trendy restaurant located in the heart of Soho, New York City.
Services:
Business Cards
Web Design & Development
Email Marketing
Print Design & Production
Client: Lil Yogi's NYC
Project: To create an identity for a New York City based children's yoga company that introduces the fundamentals of yoga to children while they are young, open-minded, and carefree. They offer yoga classes, teacher training, birthday parties, school programs, events, yoga play groups, and more.
Work: Logo Design, Banner Ads Event Flyers, Website Design - PSD to HTML, UX Design, Social Media Marketing, Email Blasts, Landing Pages, Design Research
Project: Dr. Berg is a New York City Prosthodontist. After recently purchasing a new practice, he was looking to rebrand it. The project included corporate identity and web design.
Idea: To develop and establish Dr. Berg's individual expertise as well as his brand by creating a professional image that stands out from the competition. Prospective patients often search the internet to find dental care and it is critical to provide the right impression and credibility through web design.
Web-based services are changing the way dental practices and patients communicate by providing websites that generate leads and improve user experience, such as Custom Website Design and Development, Search Engine Marketing (SEM) and Social Media Management (SMM). Websites and products often enable dental practices to reach and communicate with their present and prospective patients more effectively.
Work: Logo Design, Corporate Identity, Journey Map, Website Wireframe, Design Research, Website Design and Development, SEO and Internet Marketing.
Client: Nicki Raffa, Fashion Stylist
Project: To create a website and branding for a Manhattan based Fashion Stylist.
Work: Branding, Web Design, UX Design, Business Research, Art and Illustration
Client: The Williams
Project: To create a brand for The Williams; a modern extended stay hotel located in the heart of Manhattan.
Work: Branding Design, Logo, Corporate Identity, Pitch Deck Project
Project: The executive producer of the film, Original Love approached me to design a movie poster and to assemble and design a pitch deck for a sponsor outreach.
Work: Graphic Design, Movie Poster Design, Teaser Video, Pitch Deck
The Jack Threads Guide To Knots
Editorial Illustrations for Thrillist Media Group
